Keyword frequency refers to the number of times a keyword or keyword phrase appears within a specified range of a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords. But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again. In general, you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.
